Studio 31 Tattoo Social Club

Studio 31 has a real identity. The gold hexagon logo sets a tone before you read a word, and the photo of the artist at work in the hero backs it up. The brand was never the problem. The homepage just was not carrying it.

This is a redesign I did on my own, not a paid brief, because a studio with a brand this strong deserves a homepage that converts as well as it looks.

What was getting in the way

On a phone, the phone number sat as plain text, so anyone who wanted to call had to select and copy it by hand. That is the exact moment most people give up. The 125 Google reviews at 4.8 stars were nowhere to be seen when someone first landed, so all that trust was invisible right when it mattered. And the hero image cut off awkwardly while a big black gap pushed everything useful below the fold.

What I changed

I kept the logo, the dark aesthetic, and the artist photo, then rebuilt the page around the first decision a visitor makes: book or leave. The phone number became a tap-to-call button in the hero. The reviews moved up where they greet you instead of hiding. I closed the dead space so the hero reads as one confident image, and I gave every visitor an obvious next step the second they land.

It is built mobile first, because that is where most studio bookings actually start now, and a page that is awkward on a phone leaves money on the table.

Before and after

The brand did not change. The way it works did. That is usually the whole story with a redesign: the business was already good, the website just was not showing it. If yours is in the same spot, here are the signs it is quietly costing you.

Run a studio whose site does not match the work on the walls? Send me the link and I'll tell you what I'd change.